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Football Forevher

These statues are part of the Football Forevher equality initiative that Coca Cola Sverige, alongside the Swedish Football Association, started to increase exposure for all female football players. The purpose of the initiative is to influence attitudes and increase interest in women’s football. We are very proud to have been a part of this campaign and to make every woman feel as important as any other human being. A special thanks to Isobar Sweden who gave us this opportunity. The four football players Kosovare Asllani, Nilla Fischer, Hedvig Lindahl and Caroline Seger were 3D scanned in our Full Body Scanner in Uppsala. We then created four 3D models who came out as full size models at Fixas that became the template for the statues. We also did movie exercises and rendered still images. The statues will travel around in different areas in Sweden during the summer 2019, including a visit in each player’s home town.

Credits

Client: Coca-Cola
Agency: Isobar

Executive Producers: Jörgen Lilja
Producers: Thomas Oger, Linda Öhlund
Concept Artist: Henrik Lundblad
Layout: Staffan Linder, Rickard Engqvist
Modeling: Mikael Andersson, Adrina Wennström
Lookdev: Alexis Andersson, Gustav Alexandersson
Lighting: Anna Hilding, Mikael Andersson
Editorial: Henrik Klein, Caio Simbula

3D Scanning
Coordinator: Isa Olai
Operator: Roger Sundberg
Production Assistant: Sanna Johannesson

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