K-Rauta – Jarmo & Arja

“Jarmo & Arja riding a digital bear” – commercial for K-rauta

Finnish DIY hardware chain K-rauta’s spokesperson Jarmo sings about the benefits of K-rauta, and gets unexpected help by the legendary Finnish singer Arja Saijonmaa. We created a variety of visual effects including the finale, where we helped the dynamic duo to ride into the sunset on a full CG bear. 

VFX Breakdown


Agency: Fortune
Production company: Film de Liberté
Director: Joakim Eliasson
VFX producer: Claes Dietmann
VFX Line producer: Anders Singstedt
VFX Supervisor: Joakim Eriksson
Modelling: Jonas Törnqvist
Rigging: Magnus Eriksson, Staffan Linder
Lookdev: Joakim Eriksson, Björn Liljequist
Animation: Staffan Linder
L/R: Joakim Eriksson
Compositing: Fredrik Höglin, David Nelin,

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