Nike: Your Year. Directed by Nike +
“Outdo you with Nike+” – recap video for North America.
For the Your Year with Nike+ campaign, Nike teamed with us, AKQA, director Laurent Clermont and French illustrator Mcbess. The task: to create a one-minute animated film for over 100,000 members, based on personalized criteria for each user – location, weather and workout activity. Each custom film features an animation of a person running, but individual factors vary. For instance, a Toronto-based runner receives a completely different film from a Nike Training Club user in California.
In 2014, this Nike campaign won the Webby People Choice Award, 1 gold and 1 silver at the One Show and was nominated at D&AD and the New York Festival.