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ARAG

We’ve created many different CG animals through the years, but thanks to the German Insurance Company ARAG and ad agency Fluent we got the opportunity to create two brand new species: the sneaky, passive-aggressive Miethai (“Rent shark” / Rent racketeer) and the boorish and rather aggressive Hornochse (“Bully”/Ox). We’ve all met them in their human form, but in these new commercials we see them as they really are!

Goodbye Kansas designed,  created and animated the CG heads of these characters, in close collaboration with director Claas Ortmann and production company Big Fish.

Not the kind of guy you want to meet...

Credits

Director: Claas Ortmann
Production company: Big Fish
Agency: Fluent
VFX by Goodbye Kansas
Executive Producers: Petra Monheim, Claes Dietmann
Producers: Johan Edström. Wiebke Warndorf
Creative Director, Animation Supervisor and On set Supervisor: Rickard Engqvist
CGI Supervisor, Lookdev Artist and Lighter: Erika Johansson
Concept Modeler: Erik Hallberg
Concept Modeler and Fur Groomer: Sandra Isaksson
Modeler and Rigger: Magnus Eriksson
Lookdev Artist: Alexis Andersson
Rigger: Riham Toulan
Lead Animator: Jonas Forsman
Lead Compositing Artists: Karl Rydhe, Martin Borell
Concept Designers: Patrick Bandau, Mikael Eriksson
Lighter: Andreas Leijon
Tracking: Borja A. Ortiz, Magnus Andersson
On-Line Supervisor and Assistant VFX Sup on set: Finn Jäger
Coordinator: Alexander Darell
Physical props: Niklas Hermansson / Fixas

We don’t make dreams come true.

We make them real. And if you like what you’ve seen us do for others, imagine what we could do for you. Because what we’ve done is only the starting point. We are constantly reinventing our expertise and using it in previously unknown ways, blurring the edges between what’s real and what’s possible. All you have to do is watch, because we’re not just aiming for the rainbow – we want to go beyond. Contact us