This commercial promotes special food for castrated cats. The cats were all shot against greenscreen, and added into their shots. For the grande finale in the church, we made the cat sing, using CG muzzle replacement – a technique we’ve utilized with great success in several commercials.

VFX breakdown of the Mjau commercial


Agency: Momentum
Production Company: Film de Liberté
Director: Markus Johnson
VFX team
VFX Producer: Claes Dietmann
VFX Line producer: Anders Singstedt
VFX Supervisor: Daniel Norlund
Modelling & rigging: Magnus Eriksson
Animation: Staffan Linder, Cameron Scott, Janak Thakker
Lighting: Magnus Eriksson
Compositing: Daniel Norlund, Fredrik Höglin

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